Meet my wonderful guest Yuka Sakamoto, the PR Marketing Manager of MUJI USA – http://www.muji.com/us/ who was a guest on my show Forbes Living TV recently. MUJI was founded in Japan in 1980 as an antithesis to the habits of consumer society at that time. MUJI is not a brand whose value rests in the frills and extras it adds to its products. MUJI is simplicity – but a simplicity achieved through a complexity of thought and design.The concept was born of the intersection of two distinct stances: no brand (Mujirushi) and the value of good items (ryohin). Their US stores are in New York and California, however they have an online store for all your needs. Check out my episode with Yuka.