Beachbody’s tony horton

There’s a business philosophy that has served Carl Daikeler well throughout his 25-year career: If it generates reasonable profit at the same time that it helps the customer succeed, it’s a business worth pursuing.

Beachbody Carl Daikler

While there was no shortage of workout DVDs prior to Beachbody, the combination of Carl’s personal pursuit to maintain his own health and fitness and his perception of the health care crisis due to obesity has redefined in-home fitness. What is now referred to as “The Beachbody Approach” to in-home fitness programs has gained the attention of millions of satisfied customers and generated over $1.3 billion in sales.

As co-founder, Chairman, and CEO of Beachbody, Carl’s sole focus is to help people achieve their goals and lead healthy, fulfilling lives. Through the Beachboy Coach Network, Carl’s goal is to create the largest community of health and fitness-related peer support in the world, devoted to a three-pronged approach:

(1) Stay active, (2) Improve your nutrition, and (3) Share the experience with people around you.

Having worked for every major infomercial marketer, including beauty juggernaut Guthy-Renker, Carl has more than 23 years of extensive product marketing experience. He has learned that the most successful companies aren’t those who just sell products, but those who sell products that truly deliver on their promises.

Carl has worked in every aspect of the direct response business, from creating products to advertising, media buying, operations, international distribution, and general management.

His first foray into fitness product development was as the co-founder of TelAmerica Media, where he created 8-Minute Abs®. In 1998, he assembled 20 angel investors to launch Beachbody with Jon Congdon. In the past 15 years, it has legitimized fitness products sold on TV and the Internet and developed millions of fans.

In 2007, Carl launched the first multi-level marketing (MLM) business focused on a holistic approach to fitness and weight loss. With a database of 14 million people, it leverages $100 million a year in advertising—another industry first. By putting the rewards for living a healthy lifestyle into the hands of the people who have the most to gain by getting healthy, it added the first scalable financial incentive to the obesity problem, which before now had no end in sight. The MLM has already recruited over 100,000 distributors and is charting plans for rapid expansion, including the U.S. Hispanic and international markets.