As someone who has worked in infomercials, live home shopping and commercials for more than 30 years – I know first hand that ideo marketing is the leading way for marketers to influence and engage their target audience. Now, with the explosion the internet its a vital piece of your marketing puzzle. In fact, studies have show that it could make or break the success of your brand.
Marketers who use video are more likely to influence their audience in search, on social media, and on their website.
1.Before reading any text, 60% of site visitors will watch a video if available.
2.One minute of video is worth 1.8 million words.
3.56% of consumers believe if a company has a website, it should have video content.
4.The Average user spends 16 minutes and 49 seconds a month watching online video ads.
5.80% of consumers say a video showing how a product or service works is important when learning about the company.
6.Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, and AOL combined.
7.Video search results have a 41% higher click-through than plain text results.
8.50% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used.
9. Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video.
10.People stay 2 minutes longer on your site if you have video content.
How do you apply this to your marketing strategy?
•Add video content to main pages on your website to influence your search results.
•Use your customers to convey social proof through video testimonials, case studies, and tutorials.
•Post video content on social media.
•Keep your videos under 5 minutes long.
•Spend time making demo videos to convey your product or service’s function and value.
•Create helpful, non-promotional video content that leaves users turning to you for future information.
•Third party credibility and celebrities heighten you chance of being noticed.
For more information about how to get YOU started on the right video path – [email protected]