THE POWER OF VIDEO MARKETING As someone who has worked in infomercials, live home shopping and commercials for more than 30 years - I know first hand that ideo marketing is the leading way for marketers to influence and engage their target audience. Now, with the explosion the internet its a vital piece of your marketing puzzle. In fact, studies have show that it could make or break the success of your brand. Marketers who use video are more likely to influence their audience in search, on social media, and on their website. Important information! 1.Before reading any text, 60% of site visitors will watch a video if available. 2.One minute of video is worth 1.8 million words. 3.56% of consumers believe if a company has a website, it should have video content. 4.The Average user spends 16 minutes and 49 seconds a month watching online video ads. 5.80% of consumers say a video showing how a product or service works is important when learning about the company. 6.Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, and AOL combined. 7.Video search results have a 41% higher click-through than plain text results. 8.50% of marketers consider customer testimonials, explainer tutorial [...]
The honor of a Lifetime I spent 8 years working alongside the fitness legend Jack Lalanne and his wife Elaine - what an honor - but to be invited to celebrate his 96th birthday at his home in Morro Bay, California and to have Ryker and Makenna part of this- was beyond words!
Every once in a while you just meet someone who dramatically changes your life. I met Forbes through a mutual Los Angeles acquaintance and we began to know each other a little better from Facebook and phone conversations. It was the phone call that I had with her a few weeks ago to interview her for this article, where the little fat food and bad exercise switch went off and the healthy habit switch went on. I called Forbes today to tell her that I was having trouble writing the article about her because I needed to go back and get quotes because about ½ way through the interview I stopped writing and just started listening to her intensely. After a two hour conversation, I realized I had like 2 pages of notes and was in trouble. I called today and she said, “I just got off the phone with someone telling me I changed their life forever.” I said, “Well, Forbes, it’s gonna be an even better day because I’m calling to tell you that too. First I need to tell you that I need better quotes from you from our conversation. But before I do that I need [...]
Nestled in St Petersburg Florida, just minutes from Tampa and down the road from HSN is the 5000sq foot boutique studio known as ForbesRileyStudios.com We shoot tv series, infomercials, photo shoots, and seminars
When we first purchased the building that was to become the Forbes Riley production studios it was a bit of a gamble and leap of faith into the unknown. My husband and I had longed talked about creating a space where I could perform, or film, or hold classes but with the launch of our fitness company SpinGym my focus was split and then we also had 2 twin toddlers. We purchased the building and began the buildout with the back half being the "studio" and the front half being office and the coolest conference room I could imagine - its round, white, with a wall painted as a white board. It turned out better than I could imagined. Then what to do with it -- luckily I had some amazing girlfriends who came to my rescue - in particular were Daphne Street and Leslie Belcher. Over lunch I outlined this dream I had to teach and coach and transform the lives of people (okay, specifically women) but I was open. Within months of talking about this vision we created to completely unique and amazing programs. The first was Forbes Factor - an interactive one day, life [...]
If you look up in the dictionary the words “perseverance and determination”, there is a picture of Forbes Riley. As a little girl she overcame a disfiguring accident, having her mother being held hostage by gunpoint in her home, and a tragic accident that landed her father in the hospital for over 3 years while she was a teenager. While most young girls in her position might have thrown in the towel, Forbes learned early on the power of forging ahead, even when there is no end in sight and everyone tells you it’s not possible. Another major obstacle Forbes fought was her weight – now to most people that’s a typical struggle, but when you have dreams of being a Broadway dancer and actress it became monumental. She worked in spite of hurtful comments and rejection and acted in TV (24, The Practice), movies, hosted TV shows (ESPN’s X-Games, her own talk show on TLC, and a series for ABC Family. Finally, after two decades of humiliation she managed to turn her weight and eating around when at age 42 she gave birth to 7-pound twins and co-hosted the Jack Lalanne Juicer infomercial, which aired worldwide for 8 [...]
Obesity is a growing problem in this country and around the world. Between processed food, sedentary lifestyle and stress - struggling with weight issues is more prevalent than ever. But when you scale shows 100 extra - its really a challenge. Lisa, like many other HAVE succeeded and have included SpinGym in their strategy. Step 1: Prepare Yourself Mentally for Weight Loss There are some things you need to consider before you begin any weight loss journey that is as big as ours. -It will not be comfortable. You spent at least the last few years being comfortable and if you want to lose weight, you're going to have to switch up your routine. You will step WAY out of your comfort zone. You are changing your life and the way you treat your body. -It will not be an overnight change. There is a reason that people say "weight loss JOURNEY". This is something that takes time, like anything else that's worth doing. It may be years before you reach your ultimate goals. You will have to remember along the way to celebrate the smaller milestones. Dropping a pants size, going up a resistance level on [...]
Barb Cetrone - HSN fitness model extraordinaire in her late 60's! One of her secrets - SpinGym she's been using SpinGym for the past 6 years and her arms look FANTASTIC www,ClubSpinGym.com If you've got phrases like "Gaining weight is part of the aging process" or "Everybody my age is overweight" on repeat, it's time for new mantras! "It's important to avoid slipping into a mindset that will prevent you from losing weight," Find a crowd of like-minded peers who want to get fit and stay that way so that you surround yourself with as much support as possible. Perhaps you can find (or form!) a walking group (here are 5 easy ways to start your own walking group), or talk a few friends into joining you for water aerobics at the local pool. "Too often, what limits us from achieving our weight loss goals is all psychological." www.ClubSpinGym.com ♥ I HAVE NEW WORKOUTS: ClubSpinGym.com ♥ SUBSCRIBE: https://www.youtube.com/c/forbesrileyfanpage ♥ FB: http://www.facebook.com/forbesrileyFANpage ♥ TWEET: http://www.twitter.com/forbesriley ♥ INSTAGRAM: https://www.instagram.com/forbes_riley/ ♥ BLOG: http://www.ForbesFactor.com ♥ TUMBLR: http://www.forbesriley.tumblr.com ♥ PINTEREST: http://pinterest.com/forbesriley about SpinGym Overall Wellness & Health Improve muscle tone, coordination, muscle definition. Stimulate cardio systems which assists in blood oxygenation and [...]
Tips & Tricks Getting into shape is hard for many of us - but image wanted to become a professsional fitness model. Now I personally have never got to that level -- but I have hired 100's of them! THE LIST 1. WRITE DOWN YOUR DAILY GOALS 2. SLEEP 7-8 HOURS 3. DRINK AT LEAST 6 GLASSES OF WATER 4. INCLUDE PROTEIN IN EACH OF YOUR MEALS 5. EAT VEGGIES AT EVERY MEAL 6. TRACK YOUR FITNESS AND DIET 7. GO FOR A 20-MINUTE WALK 8. AVOID CRAP FOODS 9. FOAM ROLLER 10. MAKE A PROTEIN SHAKE 11. FIND A TRAINING PARTNER OR JOIN A COMMUNITY 12. PICK YOUR PROGRAM AND STAY FOCUSED This is your foundation. In time, it'll probably look so simple that you'll laugh and remember back to this introductory period when you decided to take that first step. The future you will use your experience to guiding others to the world of fitness. Click HERE! Great Tips fo Success ANYONE can Follow! MODERATION Do not get extreme! Life is short - allow yourself a cheat meal or two. Let's face it; no one can be perfect all of the time! [...]
It is amazing to me how time flies -- the summer vacation flew by, I'll sneeze and it will be Christmas. I am just taking a quiet reflect on the choices I've made - some good, some not so. This summer I took the twins out west to a Dude Ranch in southern Colorado. I'm grateful I remember to make the time, create the memories and take the photos! thanks for letting me share --
10 Things Women With Perfect Skin Do Every Day! Waking up flawless is all in a few key steps. 1. Uses cleanser for your skin type. For oily or acne prone skin, a salycylic gel or benzoyl peroxide wash works great, For dry mature skin, use either a moisturizing glycolic or milky cleanser. For skin with brown spots or melasma, use a brightening wash, such as an alpha hydroxy acid cleanser. 2. Go GREEN Though it's tempting to grab a coffee the minute you wake up choosing the right beverages can be a game changer. Drink a shot of chlorophyll every morning to brighten, oxygenate, and hydrate your skin. Drinking chlorophyll also helps drain puffiness by stimulating the lymphatic system, so it's also good for cellulite." 3. Maintains a healthy diet. Your skin has a natural barrier to retain moisture, and essential to that is omega-3 fatty acid. Flax seeds on your salad or even walnuts will be an instant boost to your omega-3, thus increasing your skin's ability to hold onto moisture. And be sure to eat a diet low in foods with a high glycemic index 4. Moisturizes every day and night. The best times to moisturize are [...]
Most people work for a living and complain about not having the time to workout -- what if you could get a heart pumping, metabolic boosting quick and effective workout ANYWHERE, ANYTIME - that is the genius of SpinGym!
As many of you know, I spent the better part of my 20's working at Club Med's all inclusive resorts around the world. By far one of the best things I learned and perhaps a reason to choose Club Med - is definitely the Flying Trapeze! The Circus Team Cancun goes far beyond the limit in making you learn, progress and achieve things which were unimaginable to you before - all in a super friendly easy going way. We get to perform nearly every night - and their circus shows are absolutely breathtaking!!! With the exception of me many of the instructors are incredible aerial gymnasts - their performances are highly professional! For me - it was sheer joy and an experience to never forget!
Secrets to Getting a Bikini Party - part workout, part what you eat -- SpinGym Bikini Diet Food Plan meal #1 3 egg white, 1 whole egg. 1/2 cup oatmeal topped with cinammon meal #2 3-4oz grilled chicken breast, 1 cup broccoli or 1 cup green beans meal #3 3-4 oz grilled chicken breast, 4 oz steamed yam meal #4 4 oz fish (salmon, tilapia, orange roughy), 1 tbsp almond butter, 6 asparagus spears meal #5 garden salad with 1/4 avocado, 3-4oz of chicken breast, 1 tbsp oil with balsamic meal #6 1/2 cup cottage cheese, 1/4 cup almond milk + cinammon
In 2010 I was inducted.... “Fitness Legends Gather for Memorable Occasion" March 14, 2010 - Addison, Illinois Many legendary fitness professionals were on hand to help celebrate the 5th anniversary of the National Fitness Hall of Fame’s Induction Ceremony as nearly 200 people packed the Shiners’ banquet facility in Addison, IL on the 14th of March. NFHOF Founder John Figarelli, “I am both proud and honored to bring together so many quality fitness professionals and have the Hall of Fame recognize their wonderful careers. In attendance were Bill Pearl, Fred Schutz, Terry Todd, Ph.D, David P. Webster, Esther Gutierrez-Sloan, Melissa Orth Fray, Dr. Joseph C. Maroon, MD and Forbes Riley. (Dr. Bob Delmonteque was unable to attend because of illness). One audience member proclaimed, “This year's event was EXCELLENT in every respect! The venue, the menu and all the fine people you brought together all added up to a most memorable experience.” Dr. Bob Goldman, 2006 HOF inductee, helped co-host the event and present Bill Pearl, five-time Mr. Universe and the most widely traveled Mr. America with the this year’s “Lifetime Achievement Award.” The always helpful, Del Reddy received the “Volunteer of the Year” Award. For the past five years, the HOF [...]
I've hosted a lot of infomercials in my time, but this was by far one of my ALL time favorites - Why? I got to include my whole family for the very first time. The product was a frozen food home delivery company (they shall remain nameless as the show tested well and they decided NOT to roll it out because (as I was told) they did n't want to grow the business that fast -- go figure! The pictures say it all and I'm sorry the world didn't get to enjoy this show - it was a true sit-com!
I launched my very first collection of Athleisure Fitness/Lifestyle clothing on HSN love that you can actually look like you've lost 10 pounds just by having the right cut and design!
We all have fear – but its important to REDEFINE - False Evidence Appearing Real! Overcoming fear requires a growth mindset; an attitude that we can grow and change if we choose. Nothing is “locked in” forever; we can change. It takes time and practice. Hopefully these tips will help you begin your journey to ditch fear. Here’s how you can start overcoming fear: 1. Look within. What is the root of your fear? Meditate on it. Look inside and ask yourself when the fear started: How far back does your fear go? Did you have an early failure that has stuck with you? Explore it. 2. Be aware of fear in your life. Before you can begin overcoming fear, you have to admit that you have it. Perhaps fear is your “normal” state of being, and that is quite a bit to overcome all at once. Write down some aspects of your life where have fear; getting them down on paper is important, because trying to simply think them through never works. 3. Adopt a mindset of gratitude. Whenever you feel fear, try to feel grateful instead. I have been performing a lot of solos recently, and it is scary! Instead of freaking [...]