ATHLETES ON A MISSION
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Cool Towel Athletic is a company with a dual mission.
Delivering World-Class Innovation that meet the unique needs of an Athletic Lifestyle while making those products innovation and available for everyone – whether athlete or not. Their crowing jewel is the Cool Towel and I had the pleasure of launching this product on HSN in 2011 – it has been wildly successful. Athletes involved in the company include Serena Williams, Amanda Beard