I can see why some people will give this book less than 5 stars. If you are looking for fancy smancy selling techniques, look elsewhere. This is not about technique, it is about the habits; the character that makes up a great salesman.
I first started using this book 9 years ago. I would read a chapter a day, three times a day and cheated by reading ahead. More importantly, I began to make these habits my habits.
At that time, my sales were less than satisfactory. Within weeks, my sales climbed and I began winning contest after contest. When people asked me what I was doing, I would pull out this book which I carried with me. Some would leaf through it and giggle. And they wondered why their sales were so low!
I also found that when I got sick of this book and felt like I had mastered it, a short while later, my sales fell again. So did my attitude. So I started the process all over again and you guessed it, I started making sales again, this time faster than before.
Over the years, I have bought many copies of The Greatest Salesman in The World. Some were dog eared and worn out, some I just lost or sometimes I kept one at the office and one at home.
I just started re-reading this book again. Watch out……